Iconic music sensation ABBA has showcased Sydney as part of a global activation to announce the global release of the band’s first new music in 38 years.
Launching the first singles off the new album, Voyage, striking avatars of ABBA stars Agnetha, Bjorn, Benny and Anni-Frid illuminated the pylons of the Sydney Harbour Bridge overnight in tandem celebration with nine other cities around the world.
Sydney joined Berlin, Cape Town, London, New York, Reykjavik, Rio, Stockholm and Tokyo in commemorating the much-anticipated album, with vision of ABBA-fied icons from each city featured in a livestream on ABBA’s official YouTube channel.
Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres described the Sydney Harbour Bridge tribute as fitting recognition of ABBA as one of the world’s most enduring bands.
“Sydney is the only city in Australia to be included in the event with other great cities around the world, positioning us as Australia’s only truly global city and heart of the creative industries,” Mr Ayres said.
“Vision of the Sydney Harbour Bridge will be beamed around the world to a massive audience, reminding our friends overseas to keep Sydney and NSW top-of-mind as a must-visit destination for when international borders re-open”.
Sydney has held a special place in ABBA’s hearts since they visited in 1977 on their first and only tour of Australia.
“We couldn’t be more thrilled for Sydney to be part of our global album launch. Sydney has always been a special city to us and we have wonderful memories of the time we spent performing in Australia,” ABBA said.
ABBA opened their 1977 tour with a performance at the former Sydney Showground, Moore Park to an audience of 20,000. They also visited Narrabeen on the Northern Beaches, met local wildlife at Taronga Zoo and cruised the Hawkesbury River.
The Voyage Sydney activation was supported by the NSW Government through Destination NSW.
To view the stream, go to https://www.youtube.com/c/OfficialABBA/.